Here are some facts for your brain (taken from a study by Kaspersky Labs):
It seems there’s one big downside of using SDKs in this way staring at us in the face: it’s hard for users to know what data about them is being broadcast to which third-parties when they use an app. It’s safe to say that developers may not be aware either, if the aim is to simply speed up development time without paying too close attention to documentation. This has created a kind of unregulated wild-west of data sharing, because there is no restriction what data can be shared, and with who.
🏠 Look at it this way: imagine instead that you were building a house but with the same methodology. You don’t know how to: put insulation in the walls, tile a floor correctly, build a staircase, etc. So, you hire some sub-contractors do this work for you. Except: you do not vet them in any way shape or form. They get the house built quicker, but they do a sloppy job. You try and live in the house, and everything breaks 😱.
A very accurate diagram of how SDKs work…
👆You wouldn’t let strangers with no skills build a house, because the repercussions are obvious. This same level of caution does not seem to apply to building apps even though, unlike houses, an infinite number of apps are available to millions of people, at little or no cost. It’s obvious when your roof caves in. It is not obvious when your preferred dating app is sharing your profile with advertisers.
To illustrate the breadth of this issue, let’s look at a report conducted by Mobilsicher (a German mobile security initiative). It found that:
Approximately 30 percent of all apps in Google’s Playstore contact Facebook at startup and transmit user data. This way, the company knows which apps you use and when you use them – including apps related to religion, sexuality or health. For users, this data-transmission is entirely invisible.
The report goes on to say that most developers assumed the information Facebook received was anonymous. This is the classic privacy VS convenience toss-up: Facebook’s SDKs provide useful analytics for your apps, but ‘in exchange’ they will take data from your users and match it with their Facebook profiles.
Sure, okay: you need stuff like crash reporting and authentication, but you don’t want to build it yourself. That stuff makes sense. However, ask yourself: do you really need Pinterest’s SDK? (I’m looking at you, Tinder…)
Results from a MightySignal scan
Of course, this gets difficult when thinking about things like monetisation, and personalisation — and by that I mean, understanding more about your users to make your products better for them. There are alternatives out there, such as Canopy which is an on-device SDK which learns about your users without broadcasting personal information.
Then there are also integrations that help with actual functionality, such as a map API. Before you default to Google, have a look at what else is out there. Open Street Map provides open map data — so you can use a map in your app without exposing your users to the largest ad network in the world.
It’s safe to say that the internet is currently in the middle of a large shift in privacy attitudes; unfortunately, however, the status quo remains of messy ad tech remains. If, as a developer, you have the power to challenge the status quo, please do 🤓.